Saturday, August 11, 2012

Privacy Concerns


What is Privacy ? 

Your personal information is more than your name, address and Social Security number. It contains your shopping habits, driving record, medical diagnoses, work history, credit score and much more.
The right to privacy refers to having control over this personal information. It is the ability to limit who has this information, how this data is kept and what can be done with it.

Unfortunately, personal privacy is lost, unknowingly forfeited, purchased or stolen every day.  In some instances, we those can control how our personal information is used.


Ø  While data mining is a technology that has a large number of advantages, there are also disadvantages that need to be addressed. The biggest problem is connected to data mining privacy.



The topic of privacy is an issue that hotly debated today, and it is likely that it will continue to be debated in the future.  

The rapid transfer of personal information has led to the rise of identity theft. Because of privacy concerns, it is likely that data mining will become a well known topic of discussion within the future

If you have wondered what it would be like to live in a world where all your movements and purchases were tracked, this world may be right around the comer. It is technologies such as data mining which will make it possible. 

While this tool will give companies the information they want to market their products services to customers, it will also give them access to a large amount of personal information.  

Data mining is a technology that can easily be abused

For example, whenever you go to a bank to fill a loan application, the information you put on it will probably be placed in a database. 

You can submit an interview over the phone or on the internet information in a database.  We assume that the information held by an organization will exist in one location. But in reality, this information can fall into the hands of anyone, and once a single copy of it surfaces on the internet, it can be replicated various times. Lot of consumers who buy product and services are not aware of data mining technology. Some time they do not know that their shopping habits, names, addresses, and other data is being stored in a database. 


Assume you are the owner of your business, do your customers know that you are putting their data in database? Do you bother to tell them?  If you are adding them to a database without their knowledge, how do you think they would feel if they found out? The data mining has a lot of advantages; there are some ethical issues that rose.


Customers should be given the right to choose whether or not they want to have their information placed in a database. It is likely that a large number of them will not because of privacy concerns. 



Large corporations that are fiercely competitive may avoid giving their consumers an opinion because they do not want to lower their chances of being able to have border on their competition. As a result of this, they are faced with the ethical problem of whether or not they should give consumers the option of permitting their information to be placed in a database.


This is a problem that is not easy to explain. 

If you run the risk of losing your competitive frame by permitting your consumers to decide whether or not they will allow you to place their information in a database, or will add their information to your database without their knowledge . 

While most companies will normally want to gather basic information on their consumers such as name, addresses, data mining is much more effective when you have detailed information such as age, income, gender and other information. 


Why should you care about Privacy ?



Anyone who has been the victim of identity theft, this lost privacy can mean months or years dealing with troublesome debt collectors, police, credit bureaus and government agencies.  


For victims of stalking , lost privacy can mean that no place is safe , because our 'electronic footprint' makes it very difficult to live and work without creating a record that can be traced by a web-savvy stalker.
The Privacy Rights Clearinghouse is pleased to announce the release of the fourth short film in a six-part series. That film is Credit Cards vs. Debit Cards: Know Your Rights demonstrates the risks in using a debit card.

When is Privacy lost ?

The following situations can be lost your personal information.

  • ·         Donating to charity
  • ·         Visiting the doctor's office
  • ·         Surfing the Internet
  • ·         Joining a gym
  • ·         Paying your Mortgage

In addition, your personal information can be compromised when you do any of these activities.

Companies, greedy to market more successfully, mine data about current and potential consumers.  Government agencies make marriage certificates, housing transactions and court reports publicly available and 
Online Information Brokers package and sell that public information to anyone interested. As a result of that the personal information of millions of people is compromised through data breaches.





Year
Information Available
2012
The Twenty-Second Conference on Computers, Freedom, and Privacy (special distributed mini-conferences)
See the CFP2012 Web site at 
http://www.cfp.org/2012/
2011
The Twenty-First Conference on Computers, Freedom, and Privacy, Washington, DC.
See the CFP2011 Web site at 
http://www.cfp.org/2011/
2010
The Twentieth Conference on Computers, Freedom, and Privacy, San Jose, CA.
See the CFP2010 Web site at 
http://www.cfp2010.org